I understand your ideal client because I am your ideal client.
I’m passionate about trying new things, convincing others to do the same, and working with businesses that share that mission.
Some of these businesses have had a profound impact on my own life…
With MTV turning into “reality” TV and most “cutting edge” radio stations converting to a “safer,” top-40 format, many music lovers like me have been forced to look elsewhere.
Thanks to the online music source, Pandora, I’m no longer starved for variety. All I have to do is type in the name of an artist or song I like and Pandora will lead me to other music with similar qualities but without being confined to record sales or specific genres. Their basic service is free, but I’m more than happy to pay the annual fee for the freedom Pandora provides.
No matter how many half-naked women or skateboarding dogs I’ve seen, I’ve never been able to understand the appeal of “ice-cold” (i.e. cold enough to numb your taste buds), mass-produced beers. But it wasn’t until a few years ago that I really began to explore the world of craft beer. Now I buy from breweries like Dogfish Head, who study brewing traditions from Ethiopia to Peru and work ingredients ranging from cocoa powder to peaches to lemongrass to create unique and delicious beers that actually engage your senses. Discovering microbreweries like this was the sensory equivalent of the point in the “Wizard of Oz” where they switch from black and white to color.
For much of my life, I had trouble speaking in front of other people one-on-one, let alone doing full-blown public speaking. I allowed this fear to control me for a long time until one day, I decided to join Toastmasters International, an organization geared towards making people better communicators and leaders. Now, largely thanks to them, I have a better social life, I’ve had the opportunity to meet countless amazing people, and I can use public speaking to share my ideas and teach other people what I’ve learned. Turns out being a part of the world around you is a hell of a lot more fun than living in isolation.
What makes me different?
This puts me in a unique position to be able to understand both sides and help you connect with your audience.
I chose to start my own business and pursue my passion for persuasive writing, and I love what I do. But it took me over a decade of working in a cubicle in a job that bored me to tears before I made the leap.
I lived in India for a year in my early 20s and still consider it perhaps my most life-changing decision. But up to that point, I had barely even left my home town except to visit relatives and attend college.
Choosing to pursue my degree in cultural anthropology led to a massive change in my world view. Prior to having a change of heart, I had grown up with a knack for computers, worked in computer-related jobs, and always assumed I’d get a computer-related degree.
I joined a public speaking organization and opened all kinds of doors in my life. Too bad it took nearly three decades of crippling fear for me to decide to do something about it.
I love music and love discovering new artists as much as I enjoy listening to the ones I grew up with. But I didn’t develop this passion until my sister heard me listening to top 40 pop and sat me down in front of her diverse music collection with a stack of blank cassettes.
I love trying different food and drinks and tend to plan my travels around restaurants and bars. But I was a notoriously picky eater until after years of coaxing, I finally caved in and tried sushi…my “gateway drug.”
I can understand why people hide in their comfort zones…I was one of them for a long time. But I can also understand just how much more amazing life can be once you learn to embrace change. And if your business can help enrich other people’s lives, I’m here to help you reach them.
Think we might be a good fit?
Click here to drop me a note and let me know what your needs are…