Why Your Message Isn’t

Changing People’s Minds


If you want to move beyond just preaching to the choir,

grow your business,

and change the world,

you need a deeper understanding of

how your prospects think.


The fact that you’re reading this means you most likely read a blog post I wrote about trying new things.

And you want more content like that to help you convince your prospects to try new things.

You may already have built a cult following of people who “get” what you do and want to be a part of it.

But you’re not doing this just to attract like-minded people.

There are a ton of other people you’d love to help.

But they’re not looking for you. They may even be hiding from you.

And when you find them, they’re going to put up a fight.

To get through to them, you’ll need to change the way you think about marketing.

Introducing “How to Convince Your Prospects

to Try New Things”

Here’s what you can expect to learn from this series:

Why your prospects resist change and why typical sales tactics won’t work with them.
The fundamental steps to connect with these prospects.
Specific barriers to change and learn how to break through them.
How your most stubborn prospects can become your most loyal customers.

And it’s all for free.

Just enter your email address in the form below and click “Submit” to get started.

Want more details?

As a copywriter, my job is to craft a message that will convince people to respond to your call to action, whether you’re selling yourself, an idea, or a product or service.

Above and beyond great writing or any clever sales technique, the key to getting your audience to respond is to know your audience.

And resistance to change is something I’ve dealt with my entire life–from both sides.

I’ve helped departments change the way they operate, even when the changes we asked them to make were ones I hated as much as everyone else.

I’ve helped people overcome their fear of public speaking, even though giving speeches used to make me sick to my stomach.

I’ve helped people learn to appreciate and respect beer, even though I used to think beer was disgusting.

In short, if you’re trying to convince people to change, I know what you’re going through and I know what your audience is going through.

And whether your message comes in the form of a website, a speech, a blog post, a newsletter, or any of countless other formats, I can help you get your most stubborn prospects to stop fighting you, open their minds to your message, and become some of your happiest customers.

To sign up for my free series on “How to Convince Your Prospects to Try New Things,” simply fill in and submit your email address below.